Manager research and selection have long been described in the language of Ps – people, process, etc. Verus believes the familiar Ps approach, while useful, leaves out important aspects of manager assessment and their products because of its focus on inputs. The Verus approach is grounded in key principles that focus on outputs and enables us to differentiate between products rather than merely describe them. We outline a vowel-based approach that concentrates research on factors that are more likely to drive investment outcomes.
In this paper, Public Markets Managing Director Marianne Feeley, CFA, outlines the Vowels framework, a principles-based way to ensure manager research is based on the qualities we look for, and not only the features that are also important.
You can also listen to the recording of our webinar on this topic using the link below.