Verus: A New Name for Wurts & Associates

We are proud to announce that Wurts & Associates has a new name: Verus. Our new name derives meaning from the Latin word verus, meaning real, genuine, and truth, and offers a direct connection to the attributes our clients appreciate including integrity, trust and independence.

Going forward, our consulting business will be known as Verus Advisory, Inc., reflecting its primary role of providing superior research, insights and investment guidance to our clients. Our discretionary management and OCIO business, previously known as KEI Investments, LLC, will be known as Verus Investors, LLC, reflecting its primary focus on designing, constructing and implementing bespoke risk-based investment portfolios for our clients. For each, the end goal is the same: to help our clients meet their enterprise objectives by achieving their long-term investment goals. Our new brand will better reflect that common goal and the shared values, resources and capabilities that power two distinct approaches to achieving it.

Chief Executive Officer Jeffrey MacLean explained, “We are very excited about the new brand identity, as we believe it stays true to our roots of independence and straightforward advice, yet reflects who we have grown to become over the last several years with all of our investments into capital markets research, risk analytics, and portfolio management. While this change in name is very meaningful to us, it is important to note that nothing has changed in terms of our ownership, management structure, or client services.”

About Verus

Verus is an independent, employee-owned provider of non-discretionary consulting and discretionary management services to a wide variety of institutional investors, including endowments and foundations, corporate defined benefit and defined contribution plans, public pension plans, and multi-employer trusts. The firm was initially founded by William Wurts in 1986. Mr. Wurts sold the majority of his equity to employees in 2006 and the remainder in 2013. Verus employs 73 employees and advises on assets in excess of $110 billion*. Our consulting business, Verus Advisory, Inc., provides non-discretionary advice to 130 clients representing $90 billion in assets*. Our asset management service, Verus Investors, LLC, provides discretionary management of institutional plans representing $20 billion in assets*. Verus’ investment beliefs are framed by five key principles: The first is that enterprise objectives and risk tolerance should guide all decisions. The second is that asset allocation and risk exposures drive portfolio results. Third, economic factors and valuation drive long-term asset class returns. Fourth, risk and diversification must be viewed through multiple lenses. Lastly, fees and costs must be minimized… and justified.

*Preliminary estimate as of April 1, 2015

Media Contacts:

Jeffrey MacLean
Chief Executive Officer

Shelly Heier
President & Chief Operating Officer